Lifestyle in Cabo is a comprehensive online guide showcasing the wonders and adventures Los Cabos, México, is known for, as well as one-of-a-kind luxury real estate market opportunities in the exclusive Palmilla community’s Villas Del Mar. Everything is presented through the lens of Michael Baldwin, Los Cabos’ top real estate broker. The website is inviting, informative, incredibly valuable, and a great way to see just how fun, safe, exciting, and luxe Los Cabos is when experienced to the fullest.
Capabilities
Strategy
Identity
Editorial
Digital
Design
Multimedia
Industry
Luxury Real Estate
Lifestyle
Travel
Lifestyle in Cabo Project
Michael Baldwin is an innovative entrepreneur who worked his way up to being Los Cabos’ top high-end real estate sales agent. He has more than 30 years of experience in marketing and selling luxury homes and has lived in Los Cabos for a decade. Michael has closed more than $1.5 billion in transactions, $265 million of which, have been in Los Cabos.
Michael reached out to Mara Zapiain to come up with a strategy for a new channel to market and promote his luxury multi-million-dollar homes in a different way and with a different approach than what is usually seen in the industry.
Strategy
Marabunta Creative provided the strategy to create—and then built—this dynamic digital guide to Los Cabos, México, and the opportunities one can experience there. Lifestyle in Cabo goes beyond traditional real estate content to offer a more personal and enjoyable how-to for living Los Cabos to its fullest. This site is a resource for visitors and home buyers, as well as a vehicle to further establish Michael’s reputation as the top real estate broker in Los Cabos—regionally and internationally.
Delivered Materials
Brand Strategy
Brand Analysis • Objectives • Mission • Vision • Promise • Brand Reach • Definition of Target Market & Audience
Digital Marketing Strategy
Website Strategy & Site Map • Newsletter Architecture • Blog Entry Rotation • Social Media Channels
Identity
The name Lifestyle in Cabo was a no-brainer for Marabunta Creative; it says it all. Los Cabos is a paradise: a unique destination with some of the most exclusive and luxurious offerings in the world. The Lifestyle in Cabo brand is not about selling luxury homes but rather highlighting the opportunities to live a great life, spend time with loved ones, and identify investments that will last for generations. The site helps people imagine life in Los Cabos and in the incredible homes Michael Baldwin represents.
We focused on a clean and simple logotype and emblem. To achieve this, we blended a script font—representing Los Cabos’ relaxed vibe—with an elegant, more formal serif font. The color palette features the teal and turquoise tones of the Sea of Cortés—specifically found along Palmilla Beach—where Villas Del Mar is located.
The emblem and textures, needless to say, represent the sea.
Delivered Materials
Verbal Identity
Name • Tagline • Slogan • Editorial Style Guideline • Social Media Channel Blurbs • Social Media Style Guideline
Visual Identity
Logotype • Logoemblem • Emblem • Texture • Identity Systems
The brand’s image is fresh, modern, fun, and energetically sophisticated.
The editorial and multimedia content is vibrant, just like Los Cabos itself.
Deliverables
Editorial Content
Business Profile • Team Bios • Website Copy • Editorial Calendar
Blog • Newsletter • Video Scripts
Digital Marketing
Website: Strategy • Design • Development • Programing
Social Media: Channels Set Up and Launch • Management
Blog: Development • Design • Release
Newsletter: Development • Design • Release
Database Management
Design and Collateral
Business Card • Digital Flyers • E-blasts • Ads • Résumé
Vehicle Vinyl Wrap
Multimedia Production
The content had to be exceptional so that it accurately conveyed the exquisite nature of the homes, restaurants, and environs featured in Lifestyle in Cabo. We focused on developing an original concept, then leveraged our expertise in producing high-quality photos and videos to create content that would speak to and engage the most discerning of the luxury real estate market.
Delivered Materials
Production
Creative Direction • Content Strategy • Production Logistics • Production Guidelines
Video
Corporate Video • Mini Clips · Storyboard • Voice Overs • Interviews • Aerials
Photography
Mood board • High-End Photography • Content Photography • Aerials
