La Semillita Essential Oils is an independently owned business specializing in pure, high-quality essential oils and essential oil-infused products. In addition to its life-changing goods, providing lifestyle tips, and recommendations for the best ways to utilize essential oils, La Semillita focuses on educating families on the benefits of them.
Owner Samantha González shares recipes for the best oil blends as well as how to incorporate essential oils into smoothies and meals. More than anything Samanta believes everyone deserves a life of abundance and wellness and, through La Semillita, aims to inspire clients to live a happier, more natural life with products that are good for the whole family.
Capabilities
Identity
Design
Collateral
Industry
Beauty
Health & Wellness
La Semillita Essential Oils Project
Samantha won a 45-minute branding consultation and an essential identity package from Marabunta Creative through a giveaway owner Mara Zapiain released on a live interview she did in collaboration with another marketing agency. It was a quick turn-around deal; everything needed to be fully developed and completed within a week. The final project included four elements from our commonly delivered visual identity package. A few other additional designs and collateral materials were suggested right after to help support and introduce the brand-new image of La Semillita Essential Oils.
Creative Brief
After our initial branding consultation, we realized that Samantha’s charm and energy are huge selling points. She’s genuinely interested in creating a better and healthier world for everyone by educating people on how to achieve it. In our work, our main goal was to develop an image that would represent her vibe and values at heart.
The colors are fun, vibrant, and energetic, in tune with the healthy, happy, style of the brand, and we kept the design simple with easy-to-read fonts and a little hint of playfulness.
Identity
The logo was created from a graphic icon of a drop of essential oil :) Then, by repeating the drop shape and strategically locating them in a circular pattern, we gave it the look of seeds (like the ones you would see if you slice certain fruits through the middle). This image represents the culture and philosophy of La Semillita Essential Oils, where an individual may start alone and then grow into a team. Later, by outlining all these seeds together we created the shape of a flower, representing in turn the meaning and essence of a seed—something you sow, care for, and cultivate so that it flourishes.
Delivered Materials
Identity: Logotype • Logoemblem • Emblem • Texture
Design and Collateral: Business Card • Shopping Bag • Sweatshirt
The work Mara did for my business is beautiful. We had an online branding consultation session, where I explained to her the mission and vision of La Semillita Essential Oils. She was very attentive, asking a lot of questions. I shared with her the vision and purpose behind La Semillita Essential Oils, and she translated them into actionable ideas. I really liked the logo proposal presentation that she prepared for me, especially because she guided me step by step, through the reasons behind the identity she presented, and explained the significance of each shape, color, and graphic. My logo represents 100 percent what I was looking for and communicates the essence of everything I shared with her during our consultation.
— Samantha Gonzalez - Business Owner
La Semillita Essential Oils
Dallas, TX