For more than 100 years, DVC Plywood (formerly Darlington Veneer Company) has pioneered sustainable, high-quality wood products. DVC stands out as a leader in the wood products industry thanks to its rich knowledge of production and engineering, modern manufacturing techniques, and a commitment to sustainability. DVC Plywood serves wholesale distributors, fine furniture manufacturers, kitchen cabinet manufacturers, architectural millwork manufacturers, boat manufacturers, and other OEM firms.
Capabilities:
Strategy
Editorial
Digital
Multimedia
Industry:
Wood
Manufacturing
DVC Plywood Project
DVC trusted our team, Marabunta Creative, to develop, rebrand, and rebuild its website. The company was just hitting its 100th anniversary; were open to change and understanding of the need for it. Initially, we were provided content from the previous site, but after a couple of meetings about website strategy during which we presented the importance of new, original, and versatile content, the team decided on this new direction. The combination of photography and video brought to life the essence of DVC in a way they had never before imagined.
Strategy
The DVC Plywood website strategy that Marabunta Creative concentrated on was simple (and you know how we like simplicity and straightforwardness): to capture the company’s 100 years of hard work, its reliable and trustworthy spirit, the essence of its people and its products, as well as each step of the process that begins in the forest and ends with packaging and shipping. We wanted to maintain a traditional look and feel while also conveying DVC’s years of experience and use of state-of-the-art technology.
Delivered Materials
Content Strategy • Voice and Messaging • Website Strategy • Sitemap Design and Architecture
Digital
Marabunta Creative created a new website that vastly improved functionality, allowing visitors to find products and technical information, understand the company’s history, and request a quote—and get a quote—easily and quickly. We also developed an e-commerce structure that separately catalogued products.
Delivered Materials
Domain and Hosting • Website Copy • Multimedia Content • Design and Development • Programing • E-Commerce-Style Product Showcase
Multimedia Production
With the corporate video, we maintained a film style (grainy, with warm tones, slightly oversaturated and over-contrasted) reminiscent of something classic and with a long history. We took a host of product and samples photographs, featuring several different angles including close-ups so that clients who know the industry and products could see every detail.
Delivered Materials
Production:
Creative Direction • Art Direction • Site Inspection • Production Logistics • Production Guidelines • Video Strategy
Video:
Corporate Video • Teaser Video • Storyboard • Audio • Corporate Video Script • Voice-over • Video Aerials
Photography:
Moodboard • High-End Photography • Product Photography • Aerial Photography
The Marabunta Creative team exceeded our expectations in the redesign and rebuild of the DVC Plywood website. The attention to detail, creativity, and sense of urgency carried our strategy of the rebranding effort. They took care of everything, including updated copy for the website, high-quality photography of the mill and our timberlands, and an exceptional corporate video.
I would highly recommend Marabunta Creative to other firms that want a new look that captures the essence of who they are and what they do.
Well done!
— Pat Lynch
Former General Manager