Templo Grill + Wok + Bar introduced Cabo San Lucas, México, to an innovative 360-degree dining experience. The restaurant incorporated South American-style grilling, Asian wok preparations, and a seafood-rich bar with sashimi, tiraditos, and carpaccio on their menu. Templo was also a trendsetter with mixology, premium cocktails, a curated wine list, and extensive list of fine liquors.
Capabilities:
Identity
Editorial
Digital
Design
Multimedia
The Project
Creative Director Mara Zapiain had worked with project lead Felipe Rebelo for several years on various other projects. He reached out to her at the earliest stages of developing Templo—before it even had a name. Mara was involved in the creative process obvi, as well as assisting with aspects of its interior design, business model, and strategy. Rebelo asked us to create everything related to the new restaurant’s branding and needed it to be like nothing else yet seen for this new concept in Los Cabos, México.
Creative Brief
Marabunta Creative set out to create an image that would reflect Templo’s revolutionary approach and signature elegance. While Templo’s management team was made up of well-respected Los Cabos entrepreneurs, the concept was entirely new to the Baja Peninsula. Our work needed to be precise, incomparable, and effective at communicating the right message to the right audience.
Identity
“Templo” is a powerful and evocative word, one that immediately evokes a sense of history, rituals, and of sanctuary. It reinforces how Templo Grill + Wok + Bar was designed as out-of-this-world experience celebrating the essence of good food, drinks, and service. The interior design of the restaurant adds significance to this sense too, utilizing dimmed lighting, golden details, and hints of deeper red and purple tones here and there.
The emblem features the letter “T” twice, with them overlapping side by side and representing the blending of the American with Asian cuisine styles to create something unique. This was layered on top of itself to resemble a grill, a signature element of the restaurant.
Delivered Materials
Verbal Identity
Name → Tagline
Visual Identity
Logotype → Logoemblem → Emblem → Swag → Identity Systems → Texture and Pattern Design → Identity Manual → Branded Spaces → Decor
Delivered Materials
Editorial
Business Profile ‣ Team Bios ‣ Website Copy ‣ Menus
Digital
Website Design
Design and Collateral
Printed and Digital Stationery・Menus・Postcard・Coasters・Tablecloths・Gift Certificate・Napkins・Wrapping Paper・Labels・To-go Bags Paper Cups・Signage
Merch
Tote → Cutting Board → Coffee Mug → Sweatshirt
Multimedia Content
Production
Creative Direction → Art Direction → Production Logistics
Photography
Moodboard → High-End Photography, Collab: Brenda Barrera → Food Plating
